"DubaiTops" is a location-based application that uses principles of the game that covers two essential and fundamental goals.
One: accurate and targeted management of business advertising and marketing budgets.
Two: creating a risk-free connection and bridge and filling the wasted space between businesses and potential customers who cannot reach each other due to the leakage of the online and offline advertising system.
In fact, this Application is a practical software and service that helps in targeted marketing and advertising between businesses and users using the social structure and approach as well as location-based.
So that businesses can have access to users and customers of their market through targeted, low-risk and high-yield marketing. On the other hand, while playing with the application, users can receive specific services that, in addition to generating income, can organize their routine and daily shopping behaviours in line with their needs.
One of the major problems and challenges faced by businesses at the micro and macro level is, on the one hand, targeted advertising and marketing with the least risk, budget wastage, highest efficiency and conversion rate, and on the other hand, desire and satisfaction. Users use and buy their services and goods through applications that provide a suitable environment for their use.
According to the mentioned problem, the conversion rate of advertising budgets in online and offline space for businesses and the existence of a percentage of errors and deviations in this matter, causes this great and special opportunity to be created as a solution to reduce and even to the highest efficiency of the advertising return rate and to zero the operational error of the advertising conversion rate.
As it can be used for all businesses and at any level, a new business plan and model can be presented on this platform, which is a popular intermediary in addition to building the trust of businesses to increase their advertising budget in the online space. And to be trusted between businesses and actual and existing customers in different fields.
This is exactly the opportunity that has been taken into account in the idea and design of the "Dubai Tops" application, and a favourable market has been created based on it, which can be a win-win process in addition to benefiting businesses and developing their customers' market through Point To Point advertising will benefit people and application users in the ease of meeting their needs in addition to generating income.
Dubai Tops strives to reduce the rate of wasted advertising budget to zero with its flexible structure in gathering customers and accurately delivering advertisements and business information to them using entertainment/monetization.
Our story started with a computer war game between Mehrayin and Parsa. She is Mehrayin and, this playful boy is Parsa. These two were playing a computer war game at a family party together. Well, according to the usual routine, their problem for the progress of the game was to supply their ammunition. The things they lacked were things like bullets and ammunition. In the game, in many places of the game, they would choose the shotgun and destroy the targets that were on their way. Everything went fast with this method, but a bigger problem arose later, and that was the shortage of bullets. And this is where their big question was formed: Dad, do we waste a lot of bullets like this? What should we do? And this question was the beginning of our story. Their problem was solved by changing the strategy of using their weapons. Basically, when using the camera to play like a sniper. Each bullet has a purpose. But for us, it was like solving the missing puzzles, a similar problem in our work. This is where our big question was formed. With the common advertising model, a large part of financial resources will be wasted, what can we do? And this key question was the beginning of how to reduce the waste of advertising and marketing budget to zero.